Italian Swiss Colony Chromolithographs

The Italian Swiss Colony and its wine concern were founded in 1881 by Andrea Sbarboro in Asti, California (Sonoma County). The winery, which sold shares of ownership to its workers, burgeoned into the largest wine producer in California. By 1910, the winery had a capacity of 14,250,000 gallons. An entire community of housing and workspaces was lavishly and creatively built from its success. In the 1950s, ISC was the second-largest tourist attraction in California! They were masters at marketing ….