Italian Swiss Colony Chromolithographs
The Italian Swiss Colony and its wine concern were founded in 1881 by Andrea Sbarboro in Asti, California (Sonoma County). The winery, which sold shares of ownership to its workers, burgeoned into the largest wine producer in California. By 1910, the winery had a capacity of 14,250,000 gallons. An entire community of housing and workspaces was lavishly and creatively built from its success. In the 1950s, ISC was the second-largest tourist attraction in California! They were masters at marketing ….
“Tipo” White Wine Bottle
This is a 1940s or 1950s typical raffia-wrapped “Tipo” White Wine bottle from Italian Swiss Colony Wine Co., Asti, California.
Italian Swiss Colony Sign
This is a great old merchandising sign from Italian Swiss Colony Wines. Circa 1940s - 1950s. The advertising is on a redwood board with its colorful logo and nice paint. In very good condition, the sign measures 36” X 12.”